This paper focuses on the increased immigration in Harrisonburg. Harrisonburg is an example of a rural area previously having no experience with an immigrant population. The term “Latinization” is used to explain all of the changes occurring within the community as a result of the influx of said new population. Zarrugh explains how the process of immigration begins with a “pioneer” and through social media and active recruitment by institutions other family and friends follow the initial immigrant to these new areas of entry into the country.
The apple and poultry industries specifically recruited members of the Mexican community and what began as a seasonal occurrence became a more settled and permanent situation when they began bringing families with them. The switch from apple picking to poultry allowed for permanent jobs and immigrant’s children could attend one school and not have to switch schools with the movement of parents picking apples from one orchard to the next.
“Daughter communities” arise as immigrant populations branch out and form small areas of concentration in an area. These become transitional communities from which immigrants can bring others into the country and form kinship groups that have a shared culture.